noo F/X : special f/x

special f/x

it’s all about content. after all, that’s what drives innovation.

we bring fresh perspectives that illuminate, transform, and inspire.

you get clear direction in exploration and evaluation that goes beyond the expected.

you receive razor-sharp and well-integrated marketing and communications concepts and recommendations, mission-critical for your brand’s success.

our services include:

idea generation

we artfully design and creatively facilitate idea generation and concept development, including:

new products
new platforms
insight inventories
positioning and messaging
claims
names
packaging

our noo view™ thinkers (consumers, health care professionals, small business owners, experts, and more) are creative, plus they are skilled at helping you understand their thinking and at generating breakthrough ideas.

concept creation and enhancement

we work with your team to strategically screen a range of possibilities to find the winners.

our writers and artists then bring the best ideas to life in the format that works best for you.

qualitative research

you benefit from expertise we have gained through moderating hundreds of groups and interviews on a myriad of
topics across diverse categories.

examples of our methodologies include:

focus groups
in-depth expert interviews
shop-alongs
relationship diads

we deliver the output you want on the timetable you need.

strategic consulting

we provide recommendations that drive brand growth, including:

innovation assessment analysis
identification of opportunities
our multi-lens strategic analysis
specific goals, strategies, and tactics

with our F/X flex™ approach, you select your level of involvement at each stage. your project can even be completely turnkey, with updates from us at key checkpoints along the way. we handle as much of the work as you’d like.